Modern Warfare 2 Shows us how to Market

So the Media has finally picked up on the 'leaked' terrorist video gameplay half-inched from Infinity ward, the developers of Modern warfare 2.
the Guardian Article can be found here

My guess is that the video was a deliberate leak - for the very reason of bringing the games attention to a broader market.
Next step is that the newspapers and news media will be banging on Infinity wards doors asking for interviews. And then the second stage of the strategy begins. IW gives the story that puts the video in context whilst plugging the whole angle of how they bring 'x' awareness and 'y' issues into gaming with quality and gripping storyline and gameplay etc.